CAMPUS
Paris
DURATION OF STUDIES
Cycle of 12-36 months
AVAILABLE LANGUAGES
French and English
TRAINING DATE
October and February
ADMISSION
Bac to bac+2
DIPLOMA GRADUATION
RNCP niveau 6
PROFESSIONAL EXPERIENCES
3 months of internship IN A COMPANY (convertible)
Presentation :
Tourism is one of the most buoyant economic sectors in the world. The Tourist Establishment Manager directs, coordinates, markets, and manages all the services and services of a tourist establishment, such as hotels, hotel clubs, campsites, tourist residences, holiday villages, parks, and leisure structures with integrated accommodation.
Consequently, these fields of action are very numerous. Indeed, he is thus brought up to manage the marketing part of his establishment, through his communication, but also all the management parts, such as the budget and the investments. Finally, he is also required to manage his employees to optimize the operation and organization of the establishment.
This training gives you the keys to managing all the services of an establishment dedicated to tourism!
You will be able to:
Design and market the benefits and services of a tourist establishment.
Provide financial management.
Lead and manage a team of staff.
Ensure quality control of services.
Diploma and certification:
-Obtain the Professional Title “Tourist Establishment Manager” level 6, registered with the RNCP
-Professional title “Tourist Establishment Manager” (RNCP35527)
Thus, with this certification, you will have the guarantee of being able to exercise the skills and know-how essential to the practice of the profession of Tourist Establishment Manager.
Detailed skill:
• Reinforced English
• Reservation Software
• Ensure personnel management in terms of human resources
• Manage and coordinate the teams
• Set marketing objectives and optimize turnover
• Establish operating and investment budgets
• Provide financial management
• Ensure the implementation of the production of services
• Quality Control
Program:
1 and 2 year
UE1 – General culture and expression
UE2 – Communicating in foreign languages.
• LV1: English
• LV2
UE3 – Tourism and territories
• Main tourist destinations and territories
• Reading and analysis of geographical maps and documentary sources
• Forms and practices of tourism and leisure
• Tourist potential of a territory
• Impacts of tourism on a territory
UE4 – Manage tourist customer relations.
• Management of the reception area
• Customer advice and sales
• Customer follow-up and evaluation of the service
• Accompaniment of tourists
UE5 – Developing a tourist service.
• Analysis of tourist activity
• Strategic diagnosis of a tourist organization
• Design of tourist service and selection of suppliers and service providers
• Dissemination of the tourist service: distribution and communication
UE6 – Managing tourist information.
• Analysis of tourist activity
• Strategic diagnosis of a tourist organization
• Design of tourist service and selection of suppliers and service providers
• Dissemination of the tourist service: distribution and communication
3rd year
UE1 Manage and optimize the services of a tourist establishment with a quality approach
• Organize service and optimize its operation
• Negotiation, Communication
UE2: Managing the staff of a tourist establishment.
• Manage the teams
• HRM
UE3: Marketing the offers of a tourist establishment with a multi-channel approach.
•Strategic management
• Organizational and sector diagnosis
• Marketing and Promote
UE4: Ensure the operational management of exploitation and plan the investments of a tourist establishment.
• Management control
•Accounting
UE5 Communicating in foreign languages.
•English
Assessment methods:
General culture: written test
Modern foreign languages: written and oral test on a professional scenario
Tourism and Territories: a case study
Tourism customer relationship management: oral test
Development of a tourist service: a case study
Tourism Information Management: Oral Test
Professions targeted:
– Manager of a tourist establishment
– Director / Director of outdoor accommodation
– Director / Director of a hotel restaurant
– Deputy / Executive Assistant
– Director / Director of holiday club
– Hotel restaurant operator