OBJECTIVE
This business manager program favors the practical and autonomous aspect of each discipline taught, in addition to the chosen specialty. The graduate can consider the launch, if necessary, of his company or integrate a high-level position within a company. The graduate will be able to:
- Provide economic and technical monitoring of the environment of customers in their market ;
- Build a commercial solution adapted to the customer’s needs ;
- Negotiate a deal ;
- Maintain and control the development of its client portfolio / network ;
- Set up a recruitment and human resources management organization.
THE PROGRAM
Planned over two years, it is based on 4 semesters of skills:
Semester 4: Manage the activity of a profit center
1st Year
-Advanced Marketing
-Company Diagnosis
-Management Theory
-Business Strategy
-Case Study
-Business Law
-Luxury Marketing
-Communication
-Industrial Psychology
2nd Year
-Market Analysis
-Business Management
-Project Financing
-Business Plan
-Case Study
-Entrepreneurship
-Strategic Process Management
-Human Resource Management
-Business Management
AND AFTER?
- Collection Director
- Luxury marketing director
- Art director
- Director of cultural services
- Brand manager
- Artist manager
- Producer designer
- Company manager
- Commercial director
- Quality and communication manager
- Operational marketing manager
- Product manager
- Event project manager
- Expert consultant
- Director of external relations
ADMINISTRATION
Contact: contact@eslap.fr